Webinar solutions for corporates & Franchise Associations
The Franchise Association of South Africa (FASA)Client: Franchise Association of South Africa (FASA)
Date: 26 October 2023
Venue: Protea Balalaika Hotel, Sandton, Johannesburg
Event Theme: “We’re all in this together… as we take the road to recovery”
Project Overview
We were appointed as the official live streaming and recording partner for FASA’s flagship annual conference. The event brought together franchisors, franchisees, government officials, and industry leaders to discuss the recovery and future of franchising in South Africa following difficult economic years.
Our mandate was to deliver a professional hybrid experience — ensuring in-person delegates at the Balalaika Hotel received flawless AV support, while remote participants across the country could join live via Zoom, with full session recordings made available afterwards.
Our Scope of Work
- Full-day professional multi-camera live streaming
- Reliable hybrid event setup (in-person + virtual)
- Complete event recording of all sessions
- Real-time technical direction and management
- Post-event editing and delivery of high-quality recordings
Key Highlights of the Event
The conference featured high-profile speakers, including:
- Minister Stella Ndabeni-Abrahams (Department of Small Business Development)
- Greg Nathan (Franchise Relationships Institute, Australia)
- Toby Shapshak (Stuff Magazine)
- Senior representatives from Absa, W&RSETA, and other key organisations
FASA also presented critical industry survey results (in partnership with Absa) and facilitated important discussions on transformation, skills development, energy solutions, and the road to recovery for the franchise sector.
Value Delivered
- Seamless Hybrid Experience: Virtual attendees enjoyed stable, high-quality live streams with clear audio and professional visuals.
- Professional Production: Multi-camera coverage with smooth transitions, proper speaker framing, and minimal technical interruptions.
- Evergreen Content Asset: Full recordings of all sessions were edited and supplied, allowing FASA to extend the event’s value to members who could not attend on the day.
- Wider Reach: The live stream significantly increased participation and amplified the conference’s impact beyond the physical venue.
Results
The technical delivery was executed flawlessly, allowing FASA to focus entirely on content, networking, and delivering value to their members. The recordings continue to serve as a valuable knowledge resource for the South African franchising community.
FASA successfully positioned the event as a key industry milestone — one that offered practical insights and genuine optimism for the future of franchising in South Africa.
Related Coverage
- “We’re all in this together…as we take the road to recovery”
- FASA’s conference shows light at the end of the tunnel
- Franchise Conference Speaker Line-up
Let’s make something.
Developing a company into a world-class brand takes both experience and imagination. Some of the top brands in Canada and the United States rely on our web design expertise to help them achieve marketing success.
Get a quote
Let’s make something.
Developing a company into a world-class brand takes both experience and imagination. Some of the top brands in Canada and the United States rely on our web design expertise to help them achieve marketing success.
Get a quote
