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website load time! what is it exactly ?
Website load time — also known as web page load time — is the amount of time it takes for a website or web page to fully load and show on screen. This comprises all of the page's content, such as text, photos, and videos. Simply put, it refers to how quickly all of the content on a web page loads.
Page performance can be affected by a variety of variables, including page type, user behavior, file sizes, website server/host, inefficient coding, hotlinking, and using too many plugins and/or widgets.
According to a 2019 Unbounce poll, approximately 70% of respondents said that page speed influences their propensity to buy from an online business. Furthermore, half of those polled claimed they would be ready to forego animation and video in exchange for speedier load times.
Secondly, keep in mind the significance of your website's mobile loading speeds. Page speed has been a ranking component for many years and with Google's transition to mobile-first indexing, it is even more vital to focus on your website's mobile loading times.
"Unfortunately, most mobile pages load substantially slower than their desktop equivalents, and mobile consumers expect pages to load much faster on their mobile devices these days.
What is the average page load time?
According to Google Research, the average mobile web page takes 15.3 seconds (these are obviously not our clients lol) to load. According to the same survey, the problem is caused by the majority of mobile sites having too many page components. This issue remains despite the fact that most online traffic occurs on 4G rather than 3G.
What is a good page load time?
A 0-4 second load time is optimum for conversion rates, according to a 2019 study by Portent, and the first five seconds of page-load time have the greatest influence on conversion rates.
In fact, sites with load speeds ranging from 0 to 2 seconds have the highest eCommerce conversion rates. According to the report, each extra second of load time reduces website conversion rates by an average of 4.42 percent.
5 Page Load Time Statistics
- Conversion rates are most affected by the first five seconds of page load time.
- With each extra second of load time, website conversion rates fall by an average of 4.42 percent (between seconds 0-5)
- The average mobile web page loads in 15.3 seconds.
- Almost 70% of shoppers say page speed influences their desire to buy from an online retailer.
- Half of those polled claimed they'd be prepared to forego animation and video in exchange for speedier load times.
Page Load Time Takeaways for business owners
Maintaining a quick page load time is critical for increasing conversion rates and sales income. While a few more seconds may not seem like much, studies show that as each second passes, the possibility of losing prospective clients grows.
If you're concerned that your website's page load speed is impeding your company's growth, there are a few options to reduce the time it takes to load your website. Online tools such as Pingdom Website Speed Test, GTmetrix, and Google PageSpeed Insights allow you to time and test the page speed of your website. To reduce page load time on your website speak to us and we will help keep those potential customers currently browsing your website.
